Global repositioning of the Aperol brand.
The idea was to give to the Brand a new way of expressing itself, and a new way of talking to people. A language that was always able to speak to everyone, touching the right strings, exactly as Aperol manages to intercept everyone’s tastes.
we chose
the language
of the music video
Which lends itself well to telling a spontaneous, cheerful and made of connections between people: a true universal language, able to speak to everyone. Both engaging and exciting, cheerful, without being too light
All these features are fully part of Myles Parrish’s song, “Cut A Rug”.
