BELIEVE IN WONDER
BACKGROUND
During Christmas every little moment can be truly magical, even the simplest.
All it takes is the presence of Rinascente.
IDEA
With its dreamy style, Rinascente brings the Christmas spirit back to life and creates Believe in Wonder, a new film that takes us on a journey into a magical world, where we can witness the elegant performance of Christmas decorations coming to life.
With this new magical tale, the Brand shows us that Christmas wonder can actually become true.
MAKING OF
To create this tale, Rinascente relied on the craftsmanship of two artists. While Martina Odoli Caravajal illustrated the world within the campaign, Maga Animation Studio brought it to life, starting with direction and pre-production, through character modeling and animation, to lighting and final rendering. With the collaboration of all kinds of professionals, Rinascente created the Christmas everyone dreams of.
