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BACKGROUND

After almost two years of forced distance, it’s time to live Christmas together once again. An emotion that has never felt so real and Rinascente wants to make it unforgettable.

IDEA

Rinascente brings to life the Finding Christmas movie, a modern fairy tale born from its founding values. Guided by the passion for beauty and crafts it creates a magical film that comes true also in its store windows thanks to the Lemax handmade miniatures. A poetic story about a little Nutcracker looking for what makes Christmas truly magical: the people that we love.
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MAKING OF

As an advocate of craftsmanship, Rinascente relied on one of the best artists in the field. With 25 shots per second, Virgilio Villoresi created a unique stop-motion animation. The modelling of the puppets, the tailoring of the clothes, the sets composed for the occasion and the handmade two-dimensional backdrops helped to create a a masterpiece of craft like never seen before.

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