aperol – Alessandro Polia https://www.alessandropolia.com creative director Sun, 11 Oct 2020 10:23:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.alessandropolia.com/wp-content/uploads/2020/03/cropped-thumb-32x32.jpg aperol – Alessandro Polia https://www.alessandropolia.com 32 32 https://www.alessandropolia.com/portfolio/together-we-joy/?utm_source=rss&utm_medium=rss&utm_campaign=together-we-joy https://www.alessandropolia.com/portfolio/together-we-joy/#respond Wed, 22 Jul 2015 16:28:17 +0000 http://www.spab-rice.com/wordpress/demo/avoc-demo/?post_type=portfolio&p=55
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TOGETHER

WE JOY

Global repositioning of the Aperol brand.

The idea was to give to the Brand a new way of expressing itself, and a new way of talking to people. A language that was always able to speak to everyone, touching the right strings, exactly as Aperol manages to intercept everyone’s tastes.

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we chose

the language

of the music video

Which lends itself well to telling a spontaneous, cheerful and made of connections between people: a true universal language, able to speak to everyone. Both engaging and exciting, cheerful, without being too light

All these features are fully part of Myles Parrish’s song, “Cut A Rug”.

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