rinascente – Alessandro Polia https://www.alessandropolia.com creative director Thu, 11 Apr 2024 06:54:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.alessandropolia.com/wp-content/uploads/2020/03/cropped-thumb-32x32.jpg rinascente – Alessandro Polia https://www.alessandropolia.com 32 32 BELIEVE IN WONDER https://www.alessandropolia.com/portfolio/believe-in-wonder/?utm_source=rss&utm_medium=rss&utm_campaign=believe-in-wonder Wed, 07 Dec 2022 17:41:32 +0000 https://www.alessandropolia.com/?post_type=portfolio&p=1134

BACKGROUND

During Christmas every little moment can be truly magical, even the simplest.

All it takes is the presence of Rinascente.

IDEA

With its dreamy style, Rinascente brings the Christmas spirit back to life and creates Believe in Wonder, a new film that takes us on a journey into a magical world, where we can witness the elegant performance of Christmas decorations coming to life.

With this new magical tale, the Brand shows us that Christmas wonder can actually become true.

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MAKING OF

To create this tale, Rinascente relied on the craftsmanship of two artists. While Martina Odoli Caravajal illustrated the world within the campaign, Maga Animation Studio brought it to life, starting with direction and pre-production, through character modeling and animation, to lighting and final rendering. With the collaboration of all kinds of professionals, Rinascente created the Christmas everyone dreams of.

]]> HAVE A LOOK https://www.alessandropolia.com/portfolio/rinascente-have-a-look/?utm_source=rss&utm_medium=rss&utm_campaign=rinascente-have-a-look Tue, 01 Mar 2022 11:24:09 +0000 https://www.alessandropolia.com/?post_type=portfolio&p=1096
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]]> FINDING CHRISTMAS https://www.alessandropolia.com/portfolio/finding-christmas/?utm_source=rss&utm_medium=rss&utm_campaign=finding-christmas Thu, 03 Dec 2020 09:24:09 +0000 https://www.alessandropolia.com/?post_type=portfolio&p=1053

BACKGROUND

After almost two years of forced distance, it’s time to live Christmas together once again. An emotion that has never felt so real and Rinascente wants to make it unforgettable.

IDEA

Rinascente brings to life the Finding Christmas movie, a modern fairy tale born from its founding values. Guided by the passion for beauty and crafts it creates a magical film that comes true also in its store windows thanks to the Lemax handmade miniatures. A poetic story about a little Nutcracker looking for what makes Christmas truly magical: the people that we love.
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MAKING OF

As an advocate of craftsmanship, Rinascente relied on one of the best artists in the field. With 25 shots per second, Virgilio Villoresi created a unique stop-motion animation. The modelling of the puppets, the tailoring of the clothes, the sets composed for the occasion and the handmade two-dimensional backdrops helped to create a a masterpiece of craft like never seen before.
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